One of the longer running projects that is maintained within the CREATE program is ECARTICO, a comprehensive collection of structured biographical data concerning painters, engravers, printers, book sellers, gold- and silversmiths and others involved in the ‘cultural industries’ of the Low Countries in the sixteenth and seventeenth centuries. Recently the 25,000th person was added to ECARTICO. The publisher and bookseller Samuel Halma had the honor to mark this milestone.